What is Digital Transformation? It’s a mindset

Most executives agree that a digital transformation is necessary to remain competitive, keep pace with disruptive technologies and evolve with shifting consumer expectations. Still, many are unsure of how to start the process, or even what it entails, says eMarketer. Their definition of digital transformation is: “the process by which business leaders harness the capabilities […]

Read more
Human centered innovation – Design Thinking

This is a nice cartoon by Tom Fishburne looking at the different types of innovation. Much innovation was done like this in the past, in many cases it is still done like this. At JumpNext we believe that human centered innovation is more successful. Design Thinking allows to identify innovations that matter to customers.

Read more