Found for you: Mapping the customer journey

Found for you: Mapping the customer journey

Walking the customer journey in the customer’s shoes helps often discover unintentional pain points — areas of friction that make it harder for customers to buy a product, to use a product …. This cartoon from marketoonist picks up a visual example of the...
Event: Lean Startup Day Paris 2018

Event: Lean Startup Day Paris 2018

Lean Startup Day Paris 2018 was a real success. Dan Toma’s opening keynote addressed the question: why dinosaurs (Corporates) need to learn dancing  – read a summary of the day here. How to be inspired by customer problems “How to discover real problems...