JumpNext Blog

Event: Design Thinking à la Speed Dating

Event: Design Thinking à la Speed DatingPublished by MaikeWe said: “Try it, it’ll be fun”. We were overwhelmed about the positive energy this event created among the participants. In 3 rapid sessions we experienced selected elements of design thinking to understand...

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Found for you: Mapping the customer journey

Walking the customer journey in the customer’s shoes helps often discover unintentional pain points — areas of friction that make it harder for customers to buy a product, to use a product .... This cartoon from marketoonist picks up a visual example of the...

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Event: Lean Startup Day Paris 2018

Lean Startup Day Paris 2018 was a real success. Dan Toma's opening keynote addressed the question: why dinosaurs (Corporates) need to learn dancing  - read a summary of the day here. How to be inspired by customer problems “How to discover real problems and needs of...

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Inspired to innovate differently: DTLC

“We can’t change it anymore! The board has approved it, we signed the pre-order form for the devices, it has been integrated in the sales plan for next year”. This is a comment we received after a series of customer immersion. We were asked to refine user needs for an...

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Human centered innovation – Design Thinking

This is a nice cartoon by Tom Fishburne looking at the different types of innovation. Much innovation was done like this in the past, in many cases it is still done like this. At JumpNext we believe that human centered innovation is more successful. Design Thinking...

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