Most executives agree that a digital transformation is necessary to remain competitive, keep pace with disruptive technologies and evolve with shifting consumer expectations. Still, many are unsure of how to start the process, or even what it entails, says eMarketer. Their definition of digital transformation is: “the process by which business leaders harness the capabilities and advances of emerging technologies to digitally reinvent their company’s operations, products, marketing, culture and goals for future growth.”.

PwC asked businesses across the world how they define digital transformation. Among the below I believe the best statement is “goes beyond technology alone to reflect a mindset that embraces constant innovation, flat decision-making and the integration of tech into all phases of the business”.