Walking the customer journey in the customer’s shoes helps often discover unintentional pain points — areas of friction that make it harder for customers to buy a product, to use a product …. This cartoon from marketoonist picks up a visual example of the situation.
- Happy New Year … Jump to the Next level in the digital era
- Breaking down silos. Fostering Collaboration. Act human-centric!
- Event: Design Thinking à la Speed Dating
- User Centricity: How FinTech Revolut got 1,5 million users without traditional marketing
- Event: Payment Innovations – Seminar in Frankfurt 26.4.2018