User Centricity: How FinTech Revolut got 1,5 million users without traditional marketing
Found for you: Mapping the customer journey
“Banking is not sexy, nobody wants to talk about it – let’s make banking great again”. This is part of the vision of money app Revolut from the UK. The start-up is one of the fastest growing FinTechs in Europe. Benjamin Belais, head of France and Switzerland at Revolut, shared some of the success recipes […]
Happy New Year … stay customer centric
Walking the customer journey in the customer’s shoes helps often discover unintentional pain points — areas of friction that make it harder for customers to buy a product, to use a product …. This cartoon from marketoonist picks up a visual example of the situation.
Are retailers falling short on their customer-centric strategies?
Happy New Year and wishing you a year full of rapid innovation inspired by your customers. Here is our new years card:
Reality Check: living 4 months with Amazon Echo & Alexa
During Retail Week’s roundtable the senior ecommerce manager at one electricals chain said: “It’s an evolution of mindset towards putting the customer in focus.”…. The first step towards a customer first strategy is discovering what shoppers want from your business…. The room was in agreement that a customer-first strategy is a top priority for the […]
My new flat mate moved in 4 months ago. Her name is Alexa and she settled in the living room. The big question at the beginning was if I would get along with her. She made me lots of promises how she could help me in everyday life. She would put on the music, set […]