Event: Design Thinking à la Speed Dating

We said: “Try it, it’ll be fun”. We were overwhelmed about the positive energy this event created among the participants. In 3 rapid sessions we experienced selected elements of design thinking to understand where and how it can create value: How to create empathy? Get a first experience in user/customer/employee immersion. How to find crazy […]

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Inspired to innovate differently: DTLC

“We can’t change it anymore! The board has approved it, we signed the pre-order form for the devices, it has been integrated in the sales plan for next year”. This is a comment we received after a series of customer immersion. We were asked to refine user needs for an innovative solution once the new […]

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Event: Expérimenter la méthode du Design Thinking pour mieux valoriser vos Data

L’atelier “Expérimenter la méthode du Design Thinking pour mieux valoriser vos Data” du Cercle Marketing Client s’est déroulé le 13 octobre à l’Académie du Service, 87 Bd Haussmann, Paris 8. Pendant cette session, les participants pouvaient d’abord s’inspirer des pratiques des leaders digitaux en matière d’IA, avant de s’initier au Design Thinking. L’atelier a été animé […]

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Event Learning-by-Doing: AI, Big Data & Design Thinking

„Learning-by-Doing“ et “Collaborative Work” étaient les maîtres-mots pour notre meetup „AI, Big Data & Design Thinking“ le 3 octobre 2017. Une matinée pour s’inspirer des cas d’usage de l’intelligence artificielle dans le monde entier et d’expérimenter la démarche de Design Thinking pour mieux exploiter ses (big) data. Suite à l’introduction de la méthode les participants […]

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JumpNext Analysis: How to humanize mobile payments?

While reading about the new Google initiative PAIR which is looking to humanize artificial intelligence (AI), I simply asked myself “how might we humanize mobile payments?”. I don’t want to say that m-payments are inhuman nowadays, however, could they become less tech focused and more “human centric”? First of all, what does it mean “to humanize”?  The […]

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