User Centricity: How FinTech Revolut got 1,5 million users without traditional marketing
Published by Maike
“Banking is not sexy, nobody wants to talk about it – let’s make banking great again”. This is part of the vision of money app Revolut from the UK. The start-up is one of the fastest growing FinTechs in Europe. Benjamin Belais, head of France and Switzerland at Revolut, shared some of the success recipes during the meetup at The Family in Paris on 14th March 2018.

He shared 5 success factors that allowed Revolut to grow faster than its competitors. It’s mostly about user centricity and agility. Read the full article here on inno-insight.net.

Related posts

Found for you: Mapping the customer journey

Walking the customer journey in the customer’s shoes helps often discover unintentional pain points — areas of friction that make it harder for customers to buy a product, to use a product .... This cartoon from marketoonist picks up a visual example of the...

Event: Lean Startup Day Paris 2018

Lean Startup Day Paris 2018 was a real success. Dan Toma's opening keynote addressed the question: why dinosaurs (Corporates) need to learn dancing  - read a summary of the day here. How to be inspired by customer problems “How to discover real problems and needs of...