User Centricity: How FinTech Revolut got 1,5 million users without traditional marketing

Published by Maike

“Banking is not sexy, nobody wants to talk about it – let’s make banking great again”. This is part of the vision of money app Revolut from the UK. The start-up is one of the fastest growing FinTechs in Europe. Benjamin Belais, head of France and Switzerland at Revolut, shared some of the success recipes during the meetup at The Family in Paris on 14^th March 2018.

He shared 5 success factors that allowed Revolut to grow faster than its competitors. It’s mostly about user centricity and agility. Read the full article here on inno-insight.net.

From solution focus to people needs: THE IMPORTANCE OF EMPATHY

by Maike | Mar 7, 2019 | JumpNext Point of View

A few weeks ago I was preparing a workshop with the transformation manager in a company. At the end of the meeting she said: “The next thing we need to work on is Slack. Our teams are asking for better communication and we need to improve collaboration”. Individual...